Caplax Is a Youth Girls Lacrosse Organization in Central Texas.
- Work done for the organization over the course of 2 yrs includes:
- Search Engine Optimization (SEO),
- Email List,
- Personalized Organization Email Addresses,
- Blogging Platform,
- Content Generation,
- Webmaster Services,
- Personalized WordPress Development.
As a new and growing organization, CAPLAX had very limited funds. Not only was a basic site able to be provided, but resources were focused on SEO and Content Generation in order to help grow and publicize the organization. These services were also only solicited for short period of time in order to lower costs.
A logo and banner was created as well as a basic email announcement list for coaches and organization members. Keywords chosen for the organization were based on the target audience: Youth Women’s Lacrosse, Texas Capital Area Lacrosse, Capital Area Youth Lacrosse.
Today, Caplax.org ranks:
|texas youth girls lacrosse||2|
|texas girls lacrosse||5|
|central texas girls lacrosse||2|
|capital area youth girls lacrosse||1|
XIPE has successfully increased the organic search engine rankings of the organization with in a matter of weeks by following all best practices, and web standards techniques outlined by the w3c and the major search engines (Yahoo! Google and Bing).